One region. Six markets. Built from inside.
From Buenos Aires to CDMX, the network is already live.
São Paulo23°33'S
Buenos Aires34°36'S
CDMX19°25'N
Bogotá04°42'N
Sesamo Labs takes global Web3 and fintech products into Latin America, with strategy, brand and growth led by operators who built the region from inside. From Mexico to Argentina.
Replace with real, defensible numbers before launch. These are the standard we hold ourselves to, not borrowed benchmarks.
Latin America is among the fastest-growing crypto regions in the world, yet most foreign teams still treat it as one country with a shared language and a single funnel. They localize the words and skip the context: which regulators actually matter, which creators move real money, which narratives earn trust and which ones get quietly ignored.
That gap is where budgets disappear. Adoption in the region is driven by grassroots trust, not paid reach. And trust doesn't translate. It has to be built locally, by people who already have it.
Regional research, positioning, regulatory awareness and a launch plan built for how each LATAM market actually adopts, not a recycled US playbook.
The creators who actually move this region: Spanish and Portuguese native, screened for audience quality, briefed on narrative and measured on installs, deposits and retention, not impressions.
Coverage in the outlets the region reads, in the right language. We find the story a local journalist can run, then handle pitches, releases, exclusives and the bad week too.
Organic social strategy and community management, run by people who've grown both before: positioning and content calendars in Spanish and Portuguese, Telegram and Discord architecture, moderation and the consistent presence that builds credibility and outlives launch week.
Side events, meetups and conference presence in Buenos Aires, São Paulo, CDMX, Bogotá and Santiago: venue, guest curation, production, and the follow-up that turns a room into a pipeline.
Paid media where the region actually is. Native creative in Spanish and Portuguese, a channel mix that respects local platforms, and reporting with the attribution left visible.
You won't be handed to a junior team and a weekly status call. You work directly with people who've led growth and brand inside the companies you're up against, embedded with yours, with an outside perspective they can't hire internally.
Everyone on your account has shipped real go-to-market work, not just slides.
We operate like your internal team, minus the politics.
No layers, no diluted ownership, no mystery line items.
We've built growth and brand inside Latin America's leading crypto and fintech companies. We know the regulators, the creators, the platforms and the narratives, because we've already done this from the inside. That's context you can't buy off a slide.
Straight answers, the same ones we give on the first call.
It takes a global crypto or fintech product and makes it work in Latin American markets: local positioning and messaging, content in Spanish and Portuguese, creator and KOL programs, PR in regional media, community and social management, events and paid acquisition, measured on adoption, not on reach.
Argentina, Brazil, Mexico, Colombia, Chile and Peru as primary markets, with active relationships in Uruguay, Ecuador, Costa Rica and Panama. Brazil runs in Portuguese, the rest in Spanish, with country-level differences handled deliberately.
Yes. Most engagements start there. We run a diagnostic first: whether the product, the pricing and the regulatory posture actually fit the region. If they don't, we say so before anyone signs.
Working with regional creators on YouTube, X, Telegram and podcasts who already hold the trust of local crypto audiences. In this region it beats paid reach, because adoption spreads through communities and a creator's recommendation carries a trust an ad can't buy.
A global desk translates a deck and rents local contacts. We built growth and brand inside Latin American crypto and fintech companies, so we already know the regulators, the exchanges, the media and the creators, and which of them are worth the time.
Yes. Pre-launch narrative and community groundwork, then PR, creators, events and paid in one sequence, with a single owner accountable for the plan instead of five vendors coordinating over email.
Several. Argentina, Mexico, Colombia and Chile share Spanish but not regulation, purchasing power or crypto behaviour, and Brazil is a different language and the region's largest market on its own. Treating them as one is the most common and the most expensive mistake we see.
Country-by-country notes on entering Latin America's crypto and fintech markets: what works, what burns budget, and what nobody tells you until you've launched. No gate, no 40-slide filler.
A 30-minute call. We'll tell you honestly whether your project is ready for the region, and what it would actually take to win here.